"Social distancing" is a term that entered our vocabulary overnight in 2020. As I write this, we're still physically separated from our colleagues. If you are like me, you're probably longing to get ...

More than 60% of B2B marketers surveyed said lack of clear industry-wide ABM definition has seriously impacted their ABM strategies SAN FRANCISCO, Nov. 12, 2020 — RollWorks, a division of NextRoll, ...

Demandbase just made a major ABM announcement, which stems from their Engagio acquisition. But is this truly a complete ABM solution? And how do we get over the sticking points of ABM adoption? Barb ...

Fully 66% of ABM programs underperform, ITSMA reports. I contend that many ABM programs fail to deliver significant revenue growth because they are being driven by technology and demand-gen functions.

“Account-Based Marketing.” Shouldn’t this be the name and definition all in one package? Caught by the daily drumbeat of catchy phrases, tweets and blog articles, I once found myself drowning in ...