As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational ...

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly ...

Account based marketing needs a makeover, and 2025 is the perfect year for B2B marketers to make room for the improvements and innovations needed to stand out in a volatile and uncertain market. Even ...

At Snowflake, we've seen how our AI tools are transforming outcomes for our customers. From saving 4,000 hours a year on manual email intake to treating more patients in emergency rooms to saving 75% ...

In the fast-paced world of B2B marketing, trends can rise and fall with alarming speed. Barry Richards, a seasoned professional at Transmission, found himself confronting a concerning trend: a decline ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. Whether you know it or not, you’re part of someone’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I do think ABM has been impressive in how it has been positioned since 2003-2004, when ITSMA ...

Inflexion Group’s Bev Burgess and The Tech Whisper’s Jaspreet Bindra started the day off with a bang by discussing the significance of generative Ai. With generative Ai being ‘the new kid on the block ...

Blue Yonder, a world leader in digital supply chain transformation and omni-channel commerce fulfillment, won the ABM Program of the Year at 6sense Breakthrough 2023 for a pilot ABM (Account-Based ...