"The OSS XL has already seen huge participation in the opening week, but Main Events are where the biggest moments happen," said ACR Pro Chris Moneymaker. "With $5 million guaranteed in three tourneys ...

Alternative measurement providers are competing to knock Nielsen off its perch. But regardless of the ongoing debate as to the viability of panels, the TV measurement industry is increasingly relying ...

For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may be their year. While TV manufacturers and data brokers have been compiling ...

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the least understood pieces ...

This March, you can compete for a guaranteed $50 million in prize pools on ACR Poker with the Online Super Series (OSS) XL.