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Show of hands: who’s ever wished that ASOS had a brick-and-mortar store so you can try on clothes to your heart’s content? Well, thank your fashion genie because there’s finally one in the U.S. — for ...

UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

ASOS is introducing a game-changing update to its app that could transform the online shopping experience. The retailer, which features big fashion and beauty names including Nike, Charlotte Tilbury ...

The launch allows customers to shop across popular categories using just their voice. Customers in the UK and US can now interact with Asos’s chatbot Enki by saying “Hey Google, Talk To Asos” to their ...