"We congratulate HUMAN for receiving MRC accreditation for Viewability measurement,” said George Ivie, CEO at MRC. “ This accreditation reflects a rigorous evaluation process, demonstrating HUMAN’s ...

We are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting,” said ...

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...

Zefr, the global leader in brand suitability technology for social platforms, today announced an expansion of its brand ...

TikTok Live has advanced from a secondary feature to a central force for community engagement, commerce, and creator monetization in 2026. Brands are responding to algorithm changes that reward ...

In an earlier post, the author explained how the definition of viewability, a metric in online advertising, is changing and why it matters for digital news. Here, she explains how this is changing the ...

Ad Age reports that a report by analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015. "That's in ...

DoubleVerify says it is the first measurement provider to earn Media Rating Council accreditation for TikTok video viewability, extending its audited measurement to one of the fastest-growing social ...