Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Don Dodds is the founder of M16 Marketing and PIEARM helping brands turn strategy, websites, AI and SEO into scalable revenue growth. Leadership teams rarely complain about a lack of data. Reports are ...

Communities all over the world come together through shared values, tastes, and ideas. This body of knowledge is the concept known as culture and is passed between friends and family, and across ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than one trillion dollars, less than 10% of digital campaigns track brand ...

The Warc Effective 100, a global benchmark of the most awarded campaigns and companies for effectiveness, has been released, marking the final ranking in this year’s Warc Rankings series.

Yahoo on Friday launched a service that will let companies advertising on its sites see how well their online ads are faring--and compare those numbers with their radio, television and print ...

A recent study from Opera Software, makers of the popular Opera web browser, released a study on Friday quantifying advertising effectiveness across the gamut of mobile operating systems and found ...

Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...

Australian digital marketing agency Digital Hitmen has received multiple industry awards, recognizing its performance in search engine optimisation, digital strategy, and results-driven marketing ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...