Cold calling in the insurance industry is about as popular as a root canal on a Monday morning. If you're still dialing for dollars and hoping for the best, you're fighting an uphill battle with one ...

Opinions expressed by Digital Journal contributors are their own. Whole life insurance benefits those who choose to invest in their financial future. Still, diverting income toward another policy can ...

Property and Casualty (P&C) insurance companies engage in advertising to promote their services, build brand awareness, and attract potential customers. Advertising in the P&C insurance industry often ...

• Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and underwriting margins. • Progressive’s ad spend soared above $1.3 billion per ...