Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year. This time, the search giant has been targeted for illegally exploiting some of its online ...

Loblaw Cos., Canada’s biggest food and drug retailer, is slated to launch an in-store audio advertising network in selected locations this month. Partner Stingray Advertising said Tuesday that it’s ...

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Estimating a 1-Y target price of $55 per share, implying some 35% upside. Perion Network shows sustained growth despite advertising pullback, with Bing as a large driver. The key risk is that ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Perion is a leading digital advertising technology company, offering a comprehensive suite of solutions that empower advertisers to optimize their campaigns and maximize return on investment. With a ...