Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

The technology, tools, and systems that enable the analysis of marketing data are often the responsibility of the CIO. But many IT teams haven’t dealt with marketing data before. The fact that it’s ...

As part of a“CMO Insight Series,” I’ve interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...

Organizations eager to embrace Agile marketing techniques must first educate and prepare their teams on the benefits and reasons for adopting the approach. It should come as no surprise that there is ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. The panelists discuss the dramatic escalation ...

Opinions expressed by Entrepreneur contributors are their own. Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by ...

Opinions expressed by Entrepreneur contributors are their own. Some flavor of this conversation happens every single day: “We’d love to help you with your marketing efforts. We’ll go off and in XX ...

Agile marketing, in its simplest form, means you apply the concepts of Agile Project Mangement (like sprints, standup meetings, and retros) to your marketing projects. That said, however, a lot of ...

Sometimes the best way to understand what good looks like is to look at the opposite. By understanding common anti-patterns, we can better understand Agile. Much has been written about the positive ...

While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a ...