Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...
A county fair experiment revealed the wisdom of crowds. Today, that same mechanism is threatening to make every brand sound exactly alike.
Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape the media landscape in the upcoming year, according to Dentsu’s 2025 Media ...
The world’s media landscape is entering what Dentsu calls the Algorithmic Era, where artificial intelligence, agentic systems and shifting cultural norms are redrawing the boundaries between consumers ...
As part of The Drum’s special report on search marketing, we speak to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic. In a series of ...
Nadia Alexander-Khan, Senior Marketing Strategist and Marketing Leadership expert, specialising in integrated MarComms and SOSTAC® led strategic planning. As organisations move beyond algorithm led ...
Digital strategist who coined 'Answer Engine Optimization' says SEO and GEO each address only one-third of how AI ...
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