The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

The mighty Chris Hemsworth is terrified when he discovers his wife Elsa Pataky using Alexa+ AI in Amazon's 2026 Super Bowl ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

Amazon's Alexa Super Bowl ad was a hit during the big game. With guest spots from Gordon Ramsey, Cardi B, Rebel Wilson, Sir Anthony Hopkins and even founder Jeff Bezos, the ad impressed fans and ...

Chris Hemsworth can think of many ways AI can go off the rails within his home. In Amazon's 60-second Super Bowl ad, "Alexaaaa+," the actor hypothesizes all of the ways that AI-more specifically ...

The question, once a whisper, has grown into a buzz: Will Amazon, in its pursuit of advertising dollars and dominance, soon embed ads within its Alexa voice assistant? The company’s recent moves ...

Amazon Could Put Ads in Your Alexa+ Conversations Amazon CEO Andy Jassy told investors that users' conversations with Alexa+ could become 'a lever to drive revenue,' though he didn't spill many ...