Every interaction between users and your website are tracked in Google Analytics as an event. An event allows you to measure a specific interaction. For example, you can use an event to measure when ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Web analytics no longer requires handing visitor data to a third party. A growing number of platforms now track pageviews, conversions and user behavior without ...