The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company's products, the more likely they will ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Artificial intelligence (AI) is rapidly changing the ...

AI Copilot in Excel helps clean dates, split columns, and add currency formats, so you save time and make faster, clearer decisions.

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow stronger through hands-on work with real ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

At a time when data drives nearly every decision, information isn’t just a resource—it’s a transformative force. The real value of data emerges when it’s analyzed through different lenses, unlocking ...

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. Companies ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Apple will be taking a closer look at users’ information. The company is set to begin analyzing customer data in an effort to improve its artificial intelligence platform. Currently, Apple uses ...