It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Amir Tapiro is the senior growth manager at Unity. In recent years, the in-app ad experience has come under the spotlight – and for good reason. For developers, maintaining their app’s brand integrity ...

OpenAI has announced plans to introduce ads to ChatGPT, with tests in the United States set to start "in the coming weeks" - well ahead of Google, which says it does not have plans to show ads in its ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...