The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

An investigation from the AI detection firm Copyleaks found TikTok ran dozens of sexually suggestive ads for AI deepfake apps ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

With its latest suite of ad products, Snapchat is targeting app marketers and developers. Snap’s “App Power Pack” is an ad suite made up of new ad formats, bid strategies, targeting, optimizations and ...

Like most social media apps designed to help you discover new things, Instagram has an algorithm that primarily relies on your browsing activity to ensure that you mostly see posts the pique your ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device revenues ...