“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Jakubowski, director of publisher solutions at Facebook. The benefits of header ...
Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...
In-app header bidding can lead to an increase in average revenue per daily active user (ARPDAU) of as much as 30 per cent, according to a report by Appodeal. Called Parallel Bidding – First Results ...
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an interview with ExchangeWire, Joe Prusz, head of ...
SAN FRANCISCO--(BUSINESS WIRE)--InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering ...
The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin (https://applovin.com), a comprehensive mobile gaming platform, announced today it has agreed to acquire MAX Inc. (https://maxads.io), a leading in-app ...
Ad-management tech provider AerServ on Thursday launched open-call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser demand ...
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