“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Robert Groat is the executive vice president of Strategy and Technology for SMX. He brings to his position more than 30 years of experience and strategy consulting skills in designing, developing, and ...

Companies that don’t have a digitization and automation strategy will probably not survive in the next decade. Why? Because a host of technological developments are making it possible to free ...

In previous blogs, I have touched on automation from different aspects or levels. On the micro level, we have seen that back-of-house activities can, and should, be as automated as possible for ...

Summary: Business leaders are under immense pressure to deliver results in the face of market challenges. Automation is an immediate way to improve efficiency and productivity across every department.