Loss aversion is a bias to feel the pain of losses more strongly than the pleasure of gains - and this can impact how you invest for your retirement. Nobel Prize-winning economist Daniel Kahneman’s ...

The idea of loss aversion—that, to an irrational degree, individuals avoid losses more than they pursue gains—has been influential in the field of behavioral finance. It has been imputed to drive ...

Food aversion refers to a strong dislike or avoidance of specific foods that extends beyond typical food preferences. Unlike simple dislikes, food aversion involves intense negative reactions to ...

Often we confront risks: opportunities where we have some probability of gaining or losing something and have to decide whether or not to accept the opportunity. The simplest risks are financial. For ...

Loss aversion is a well-known behavioral regularity in financial decision making, describing humans’ tendency to overweigh losses compared to gains of the same amount. Recent research indicates that ...

Imagine this scenario: a friend offers to flip a coin and give you $20 if it lands on heads. If it lands on tails, you give her $20. Would you take that gamble? For most of us, the amount you could ...

A couple of short and sharp examples of Loss Aversion from the market place this week, one in which is used to acquire customers and the other to retain. First we have an example tweeted by ...

Loss aversion is a psychological phenomenon that refers to the tendency of people to strongly prefer avoiding losses rather than acquiring equivalent gains. In other words, the pain of losing ...