To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

We often think B2B communication has to be extremely formal and professional. This can be true in many areas where it's important to convey trust and strong ethics. It’s also reasonable to keep your ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

The ongoing global crises—pandemic, economic uncertainty, political tensions, and more—have presented unique challenges for businesses and marketers across the globe. As marketing leaders, we need to ...

In a world awash with information, clarity in communication can be the key to B2B marketing success. Steve Woodruff, who has 3+ decades of experience in sales, marketing, and consulting, shares his ...