For decades, B-schools formulated brand strategies such as co-branding, single-identity, and multi-branding. Each one had its pros and cons, some succeeded, some failed. One of the models was to ...
BOSTON, March 20, 2018 /PRNewswire/ -- BBK Worldwide (BBK), an industry leader in the clinical trial patient experience and engagement technologies, releases key performance metrics on its concierge ...
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