Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

BMW M turns 50 in 2022 and to celebrate will offer badges inspired by the emblems that adorned some of its early race cars. The badges will be offered as an alternative to the standard design, for ...

Last month BMW officially took control of Alpina, and to celebrate it unveiled a fresh wordmark and lightly updated font for its new luxury sub-brand. Now, four weeks later, we have an all-new BMW ...

Color matching the BMW emblem!!

BMW M GmbH will mark its 50th anniversary on May 24, 2022. To celebrate the occasion, BMW M announced a special emblem and an expanded color palette with references to the past, that will become ...

BMW Alpina has unveiled a redesigned brand emblem as it transitions into a standalone marque under the custodianship of BMW Group. The update follows the brand’s official activation in January 2026.

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...