Add Yahoo as a preferred source to see more of our stories on Google. Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying ...

Add Yahoo as a preferred source to see more of our stories on Google. Photography by Rachel Pickus Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 ...

Do you remember the serenity and comfort you felt as a child when your mother scratched your back until your consciousness waned away? Well, a Hollywood-based family found a way to monetize that ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...