For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...
More than 75% of global consumers feel that brands are doing things considered political or politically motivated, according to Edelman’s latest Trust Barometer study. Edelman’s sixth annual online ...
Scaling is challenging in any industry. In a world where millions of companies are launched every year, brands always face resistance. Overcoming the obstacles requires leaders who are creative and ...
PITTSBURGH, PA / ACCESSWIRE / August 15, 2024 / Today, Liberated Syndication Inc. ("Libsyn"), the leading podcasting platform for creators and advertisers, and Barometer, a contextual AI engine ...
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research from ...
NEW YORK, Nov. 29, 2023 (GLOBE NEWSWIRE) -- Cumulus Media (CMLS) (NASDAQ: CMLS) announced today that the Cumulus Podcast Network will now provide brand suitability and safety measurement across the ...
The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. Consumers care more than ...
NEW YORK, Feb. 5, 2025 /PRNewswire/ -- In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the ...
Brands need more automated tools for buying podcast ads at scale, says Publicis Groupe. Now, Barometer will provide brand safety rankings for all of Acast’s podcast inventory to assist pre-campaign ...
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