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The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.