At Birla White, the unwavering commitment to enhancing every Indian home has led it to spearhead a remarkable transformation in the home care industry, introducing the unique white cement advantage.

Jay had just moved into his new apartment, and everything seemed perfect except for one tiny problem. The bathroom walls. Within weeks, he noticed patches of peeling paint and tiny black spots ...

Birla Corporation Limited, the flagship company of the MP Birla Group, announces the launch of wall putty and construction chemicals to supplement its premium Perfect Plus brand of cement. Birla ...

Wall putty is an essential material for achieving smooth, crack-free, and durable walls. It acts as a base layer, filling imperfections and ensuring your paint adheres properly for a long-lasting ...

GREY Group India (which includes Grey and AutumnGrey) holding the integrated mandate for Birla White launches the new brand campaign in both mainline and digital. The Campaign titled ‘Birla White Ka ...

Birla White, a division of Aditya Birla Group’s UltraTech Cement Ltd, has not only emerged as India’s leading white cement brand in the 30 years of its existence but also substantially enhanced the ...