Managing your brand’s reputation is a balancing act. Companies must be constantly poised to both respond effectively to crises and proactively build consumer trust. In my last article on common ...

Effectiveness is measured through data-driven insights, while crafting compelling messages demands skill and finesse. The most impactful brand messages form deep connections with audiences, nurturing ...

Effective communication is about having the right interaction in the right moment, delivered in a way that generates a positive experience and outcome. In a previous article, I outlined why businesses ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...