Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. As inflation pulls at the seams of the average American’s ...

Brand marketing is complicated—not only because it has many moving parts but also because most marketing professionals continue to confuse it with other marketing activities. Brand marketing is not ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

Dunkin’ Brands, the company which includes Dunkin’ Donuts and Baskin-Robbins in its portfolio, is partnering with HubKonnect to offer marketing solutions driven by artificial intelligence (AI) to its ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...