It used to be that if you had established a strong brand name, you could count on consumers’ trust. But years of inflated marketing claims and bad experiences have eroded trust in brands, leading to a ...

Fendi is one of the most recognizable luxury fashion houses in the world. Known for its craftsmanship, iconic handbags, and premium pricing, the brand occupies a very different space than fast fashion ...

Transparency and effective communication are critical for brands to gain and keep consumer trust according to new research. The University of Adelaide’s Dr Kate Sansome, from the Adelaide Business ...

The most in-demand thing in beauty right now isn’t a product — it’s transparency. Transparency is information-sharing by a brand to differentiate itself within the market and cultivate trust with ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. In today’s hyperconnected world, consumer sentiment can ...

Fashion Transparency Index 2022 co-author Liv Simpliciano told Just Style exclusively this result in 2022 is “unacceptable” and suggested legislation that is both robust and mandatory could be the ...

The beauty industry has witnessed a paradigm shift with the use of artificial intelligence (AI) in marketing campaigns. From AI-generated product descriptions to AI-generated images and videos, the ...

Global Wellness Institute says that the wellness economy in the world is projected to grow at a rate of 7.3% annually from 2023 to 2028. This forecast isn’t just about money. It shows us that millions ...

Global cellulosic fiber firm Lenzing Group recently created a partnership with Red Points, a specialist in online IP infringement detection and removal, to strengthen its existing brand protection ...

In today’s market, trust isn’t just a differentiator — it’s a requirement. But proving your brand lives up to its claims? That’s where things get complicated. In this episode of Retail Remix, host ...