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All marketers are familiar with the idea of visual branding with logos and colors. And while most consumers on a day-to-day basis don’t notice fonts, a switch in font can completely change the look ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

A brand's font choice is like the plumbing in your home: You don't think much about it until something goes wrong—and then it's a disaster. The right font says so much about your brand, an infographic ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...