With law firms continuing to face heightened market and industry pressures, business development is essential for both law firm growth and individual lawyer success. Coaching lawyers to become ...

Over the past few years, firms have begun to recognize the importance and value of investing in their talent, and teaching lawyers to learn how to effectively attract and win new clients. The skill ...

Business development (BD) coaching has become a significant trend in law firms. According to BTI’s 2025 Benchmarking report, as of this year, 81 of the Am Law 200 firms have incorporated coaching into ...

In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys ...

“I’m interested in moving into business development, but I have no experience. How can I do that?” Over several decades of leading business development—including recruiting, interviewing and retaining ...