CRM is a big expense. Implementation, updates, and training all add up. But does the value you're getting match your investment? With an ocean of data from sales and marketing, customer support, and ...

In a time where digital transformation redefines business operations, the evolution of customer relationship management (CRM) systems strongly attests to technological progress. As the corporate world ...

As the stories of failed rollouts and disappointing results continue to mount, many companies have shelved enterprisewide CRM initiatives in favor of targeted baby steps. But are they taking the right ...

CRM systems are the lifeblood of many businesses, and the volume of customer data within them keeps growing as companies digitize more processes. That data often is not being used to its full ...

Optimove has launched Optibot, a CRM optimization bot that uses artificial intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the ...

Machine learning is a term you can expect to hear a lot in coming years. ML makes no claims to sentience or general intelligence, but it can be very useful if you have large and fairly consistent sets ...

Microsoft last week revealed some new details about Dynamics CRM 2016, emphasizing functionality designed to empower customer service agents. It will be released in both cloud and on-premises versions ...