A University of Jyväskylä dissertation shows that a background in visual arts shapes how the brain processes color.

Bright berry-colored drinks and candies are marketed as fun, even wholesome, but the pigments that create those neon hues are ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Red foods get a lot of attention for their colour, but colour in plants is more about chemistry than appearance. The red shades seen in cherries, berries and pomegranates come largely from ...