The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...

Forbes contributors publish independent expert analyses and insights. Sughnen Yongo is a Midwest writer covering Black women, pop culture. Jul 18, 2025, 07:02am EDT Jul 21, 2025, 11:26am EDT Still ...

On May 8, 2025, Coca-Cola will celebrate its 139th anniversary. With a history that spans more than a century and a quarter, it is no surprise that the brand has seen many changes. From selling nine ...