Intel enterprise taxonomy strategist Melinda Geist and Factor principal Bram Wessel discuss how to integrate search into your enterprise information ecosystem in this clip from their presentation at ...

There is a saying in the software industry that goes, “Choose two: fast, cheap, or good.” The same can be said of content, commerce and community -- otherwise known as the three C’s of web experience.

Good. The web has changed and marketing (and by default marketers) has to remain relevant. Relevancy isn’t just about writing about the latest trends. It isn’t just about being at the right event or ...

In a bid to improve levels of transparency and accountability throughout the programmatic space, the Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday unveiled a major overhaul to its content ...

Remember when you first started implementing database systems? Before you knew it, one database had grown to five. Data consistency was in question. Years later, you found yourself wondering why you ...

The Interactive Advertising Bureau’s Tech Lab revealed significant additions to its Content Taxonomy in an exclusive release provided to Marketing Dive. Additions included new content categorizations ...

News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and ...

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