Add Yahoo as a preferred source to see more of our stories on Google. When chatting with the experts, they explained contrast makeup theory as finding a balance between your facial features, colors ...

You’re going to want to pay attention to this one. Every once in a while, social media serves up a new concept that completely shakes up the way we view something. That recently happened in the beauty ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Have you ever tried to recreate a gorgeous glam look from one of your fave celebs — like Selena Gomez, Margot Robbie, or Megan Thee Stallion — and thought: why doesn’t this makeup look right on me?

Contrast makeup theory is not exactly new. In fact, some makeup pros might argue it’s as old as contouring or lining your lips. Still, many of us have never heard of the theory—and many have yet to ...

If you’re anything like most who dabble in makeup, chances are you’re always looking for a way to improve your look. You might have a go-to technique, but that doesn’t mean you aren’t open to trying ...

"You're not ugly; you're just not doing your makeup according to your facial contrast," starts one of the over 52,000 videos of women using the "What's your contrast" filter on TikTok. SEE ALSO: ...

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