Add Yahoo as a preferred source to see more of our stories on Google. From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, on ...

People deemed “cool” boast six surprisingly similar personality traits across cultures, according to a new study that hints at the role played by broadcast media in standardising the meaning of the ...

Whether you're in San Francisco, Santiago, Sydney or Seoul, one thing is universal: People want to be seen as cool. But what does "cool" mean? And does it differ from country to country? My colleagues ...