Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.

While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best ways to represent the brand.

It compiles 2025 award data to assess creative performance across APAC markets, using results from The One Show, ONE Asia, ...

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...

If you’re running a small business right now, marketing probably feels more expensive, more complex, and less predictable than it did even two years ago. Ads cost more. Organic reach is unreliable.

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

In the ever-evolving landscape of creativity, there has been a significant shift in how we express ourselves and consume content. Short-form video has emerged as a powerful language of expression and ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...