In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

Stibo Systems, a global leader in master data management (MDM) solutions, is releasing MDM SmartSync for Salesforce—a solution that brings governed, AI-ready customer data from Stibo Systems MDM ...

The customer experience (CX) remains a top priority, and it's easy to see why: 94% of consumers report that a positive CX increases their likelihood of making repeat purchases. However, 38% of ...