NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

BEIJING, April 24, 2023 /PRNewswire/ -- Infobird Co., Ltd (IFBD) ("Infobird" or the "Company"), a leading provider of AI-powered customer engagement solutions in China, today announced that it has ...

Continuing our series on the journey to Frictionless Enterprise, Phil Wainewright reprises the XaaS Effect and explores how digital connection has transformed customer engagement. The golden rule of ...

The need for proper customer engagement has reached critical mass. Customers in the digital age not only require engagement, they expect it. With nearly every company in every industry advertising on ...

BOSTON--(BUSINESS WIRE)--JRNI today announced the general availability of its Intelligent Customer Engagement Platform, the first enterprise solution to seamlessly integrate best-in-class applications ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...

Google's release of Customer Engagement Suite with Google — a Contact Center as a Service (CCaaS) product — with advanced artificial intelligence signals a strategic step to strengthen the company's ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...