As customers gain numerous new channels such as mobile and social, the linear purchase path is fragmenting into a loose collection of numerous touchpoints over which marketers have little control.

Every marketer's goal is to design satisfying customer interactions for every touchpoint consumers have with their brands. They've updated the classic Awareness-Interest-Desire-Action model of ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

Classically trained marketers are familiar with the Awareness, Interest, Desire, Action (AIDA) model of marketing: The funnel description of driving consumer awareness from awareness to interest, to ...

A few months ago, I asked a broad range of marketing leaders: Does the marketing funnel still work for you? Or are you moving into something else? This sparked several heated debates and ultimately ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

A report this week from Forrester is calling the last rites on the sales funnel. Out goes the framework which has driven marketing planning for many years. In comes the customer lifecycle model. The ...

Most business establishments readily accept business reports from Business Intelligence software, which displays them in a Funnel chart type, which is widely used for presenting sales data. Apart from ...