In the world of marketing, nurturing has emerged as a critical imperative, transcending traditional sales strategies to build deep, enduring relationships with customers. This approach is not merely ...

Customers aren’t interested in having an arm’s length relationship with your company. They want to forge a deeper connection with your brand. I’ve found you can offer them the engagement they crave by ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Toni Pisano Let’s face it ...

ServiceSource, a recurring revenue management platform and solutions provider, announced that its Scout platform is now available on the Marketo LaunchPoint app marketplace. Scout’s predictive ...

Comprehensive Automation: RP1.ai automates every facet of a home service business, boosting efficiency and effectiveness in customer interactions. Post-Estimate Follow-up: The tool is particularly ...