Most new business owners have trouble determining their ideal customer. For some reason, this seems to be one of the hardest things to do for a lot of the new business owners I work with. They tend to ...

No matter what product or service you sell chances are you don’t have a “one message fits all” approach that will resonate with every single one of your customers. The solution is to spend some time ...

Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

All good marketers center their marketing and communications efforts around their target customers. But how do they identify critical customer personas and develop targeted plans? Let’s explore the ...