A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Over the past couple of years, data clean rooms have emerged as the next big thing in marketing. Meta has one. Disney has one. Walgreens has one. At a time when privacy regulations are starting to ...

Amazon unveiled a slew of advertising products as part of its annual UnBoxed conference, including a new data clean room tailored to publishers and a generative artificial intelligence solution for ...

Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...