When data surpassed oil last year as the world’s most valuable resource, it marked a dramatic milestone in the history of human commercial activity. The “information economy” is firmly upon us, and it ...
Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that ...
Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...
SAN FRANCISCO--(BUSINESS WIRE)--Habu, the global innovator in data clean room software, today announced a partnership with Databricks, the lakehouse company, that brings a native integration to each ...
In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...
Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today releases its Data Clean Room solution, a secure and private environment for collaboration. The Data Clean Room is a ...
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