“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX.

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

With the ever increasing email acquisition opportunities in today’s cross-channel environment, it’s easy to neglect your marketing database. Data is coming in from your web site, POS system, commerce ...

If you’ve ever found yourself staring at a messy spreadsheet of survey data, wondering how to make sense of it all, you’re not alone. From split headers to inconsistent blanks, the challenges of ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Data is a critical ...

Before chasing the next shiny technology, technology leaders need to get their operational data in order.​​ The enterprise ...

Data cleaning is a critical step in the data processing cycle that can significantly impact the quality of data-driven initiatives. It’s not just about removing errors and inconsistencies; it is also ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...

Have you ever spent hours wrestling with messy spreadsheets, only to end up questioning your sanity over rogue spaces or mismatched text entries? If so, you’re not alone. Data cleaning is one of the ...

When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for permission to gather tracking data. Until now, apps have relied on Apple’s Identifier for Advertisers (IDFA) to ...