The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

What data helps investment managers spot opportunities in volatile markets? We explore how alternative and unstructured data, ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

Any data that does not fall into the traditional field structure (alpha, numeric, dates) of a relational DBMS. Examples of complex data types are bills of materials, word processing documents, maps, ...