Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

When reduced-sugar gummy startup Häppy Candy debuted last fall it launched a free sampling campaign online supported by nano-influencers to help drive foot traffic to local retailers, gather consumer ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...