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Let’s be honest: getting people’s attention online is no easy feat. With distractions everywhere, marketers are always searching for fresh ways to connect with their audience. One approach that’s ...

Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. And for good reason, some 27% of ...

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The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

The concept of digital rewards is slowly becoming an integral part of modern retail. More and more brands are now using interactive and game-like mechanics to increase customer engagement, loyalty, ...

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...

Technology is changing the way people read, and nowhere is that more evident than in the explosive growth in the development of enhanced e-books for children. But what can these new kinds of books ...