Just a little more than 10 years ago, the way we measured a user’s engagement of a specific ad would likely have involved a call center lighting up for the 15 minutes following the broadcast of a ...

Audiences in the present day expect different experiences from those of years ago. With digital entertainment shifting from the likes of passive television watching and arcade games, viewers now look ...

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital advertising had a wild ride in 2020, plummeting in value when the pandemic hit then ...

For centuries, reading has been a solitary activity. Readers sat with a book in hand, immersed in the author’s world, with the only interaction happening between the mind and the page. Yet, as ...

In a major boost to early digital media projects, a variety are recognized with the new awards and have been preserved on the Peabodys site. Interactive and immersive storytelling has taken many forms ...

Today’s school IT teams juggle endless demands–secure systems, manageable devices, and tight budgets–all while supporting teachers who need tech that just works. That’s where interactive displays come ...

The Peabody Awards on Thursday unveiled 12 winning digital and interactive projects and four special awardees as part of the organization’s inaugural Digital and Interactive Storytelling honors. The ...

From director Jenova Chen and American independent studio thatgamecompany, the immersive and emotional narrative often appears on lists of the most impactful video games of all time. By Trilby ...