I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

If I had to summarize direct mail in 2025, I’d say this: marketers finally stopped guessing and started paying attention. We saw smarter testing, better creative, more intentional use of data, and a ...